Bytom: Marcin Dorociński in the new Spring-Summer 2026 campaign

BYTOM brand's spring campaign is a continuation of the story about moments that give meaning to life, mindfulness and energy that builds relationships with the world and other people.
Brotherhood and intergenerationality – the brand’s fundamental values ​​become a natural starting point for a narrative about the art of tailoring, a made-to-measure suit, and a tradition founded on heritage and timeless class.

Spring-Summer 2026 Collection It's a cohesive concept of timeless elegance, rooted in the finest tailoring traditions, enhanced by a lightness of form and modern dynamism. The new collection features exceptional quality materials, a variety of cuts, and a subdued color palette: deep browns, greens, burgundy, and various shades of blue. Glen checks, refined smooth fabrics, and a deliberate approach to monochromatic combinations.
they emphasize the construction of the silhouette and the mastery of tailoring detail, giving the whole a consistent, elegant character that builds the brand's identity.

“ It is enough to let the world know that we are able to notice it and it turns out that one gesture, one look builds energy that draws us in, ” says Marcin Dorociński, brand ambassador, in the latest campaign film.

www.bytom.com.pl